The Japanese Embroidery Center, located in Sandy Springs, Georgia, was founded in 1989 by Shuji Tamura, the successor of late master Iwao Saito in Kurenai-kai, Japan and his wife Masa Tamura. The Japanese Embroidery Center (JEC) is a nonprofit educational organization whose mission is to preserve and promote the cultural heritage of Japanese embroidery through the pursuit of Nuido™, The Way of Embroidery.
The word Nuido™ is made up of two parts; Nui, or embroidery (also shishu), and Do, the way of Nui refers to the acquisition of technical skills and knowledge. Do refers to the development, and constant discovery, of the spiritual components of the art of Nuido™. Nuido™ has three aspects: the acquisition of technical skills and knowledge (rationality), the development of artistic sensitivity and awareness (sensitivity), and understanding the spiritual aspects of shishu (spirituality), resulting in a state of peace, calm, and harmony.