Fiscal Year 2027 Business Plan
Sandy Springs has a story worth telling, and our Annual Business Plan is how we tell it with purpose.
Sandy Springs has a story worth telling, and this Annual Business Plan is how we tell it with purpose. This document serves as our strategic roadmap for Fiscal Year 2027, building upon the groundwork established in our inaugural FY2026 business plan.
As the official destination marketing organization of our city, our mission is to harness the power of the tourism industry to improve the quality of life for our residents. In FY26, we set out to bring more focus and intentionality to that mission. This year, we're building on that strong foundation, sharpening our strategies and putting what we learned into action.
The objectives, strategies, and tactics outlined here will guide our work for the next year. From expanding our marketing reach and optimizing digital engagement to deepening partnerships with local stakeholders, this plan provides concrete pathways that lead to real-world, measurable success.