Fiscal Year 2026 Annual Report

Fiscal Year 2026 was a defining year for Visit Sandy Springs, and this Annual Report tells the story of the progress we made.

Guided by our first-ever Annual Business Plan, we strengthened our team, modernized our systems, and established clearer ways to measure our work. These investments gave our organization the tools and direction needed to better serve our hospitality partners and share Sandy Springs’ story.

Visit Sandy Springs strengthened its team, upgraded digital systems, and partnered with agencies to advance our tourism mission and lay the groundwork for a new brand.

This report highlights organizational growth, stronger sales reporting, and community collaboration. Sandy Springs welcomed 2.7 million visitors in 2025, generating an estimated $480.9 million in economic impact.

We enter FY27 with a clearer strategy, stronger infrastructure, and momentum to build on. Explore the report to see the work behind that progress.